AGENCY/ Rothesay & Durali International
CLIENT/ Lawrence & Hanson
CREATIVE/ Joe Begovich
ARTIST & DESIGN/ Andrew Vickers
STRATEGY // House wife’s are quite often the decision makers, and are more likely to endure the general electrical problems that occur in the household, which they independently find the solution.
INSIGHT/ Is your power down, well useasparky.com will get it back up and running so everyone is happy again.
IDEA/ To create quick clear attention an emotive strategy brought the problem to life by giving the light switch feelings. A simple message prompting the audience to the solution of useasparky.com.au
MEDIA // Back cover Australian House & Garden Magazine