AGENCY/ Y&R NZ
CLIENT/ Peter Misur Orthopaedic Surgeon
POSITION/ Creative (Art Director)
CHIEF CREATIVE OFFICER/ Josh Moore
CREATIVE/ Jacqui Barry (Copy Writer)
GRAPHIC DESIGNER/ Musonda Katongo
INSIGHT/ Symptoms of knee damage, the most common surgery Peter performs, include clicking and a popping feeling when walking.
THE IDEA/ To set Peter apart from other orthopaedic surgeons, communicate confidence and establish connections, we took the insight and created a business card that simulates the feeling and sound of a damaged knee joint.
The card contains an internal debossed spring steel mechanism; when the card is prompted to be bent, a pop can be felt and heard, a familiar sound and sensation for patients.