The Edge is an international furniture design competition showcasing Australia’s next generation of design talent with the rest of the world. Featuring 40 designers competing in the categories Student, Commercial, Concept and Green. This feature event is held at The Australian International Furniture Fair in Sydney each year. In 2010 I designed the identity for this award.
Starting off with a simple bold sans serif font altering the form of the types edges which was rather direct and obvious to the words meaning, the concept is quite self explanatory, when you read the word you see the visual, its a clear and simple communication to the audience. This project was created for the Australian Exhibitions & Conferences Pty Ltd (AEC) and below is the logo, signage, the award, and the 2010 and 2011 press invite which I designed, these invitations feature the awards previous finalists. If you are involved in the furniture industry or wish to know more about this event you can visit the site here. Show Photo’s curtsey of AEC Pty Ltd.